{"id":72689,"date":"2026-02-02T12:55:41","date_gmt":"2026-02-02T12:55:41","guid":{"rendered":"https:\/\/www.international-logistics-group.com\/uk-en\/?p=72689"},"modified":"2026-03-03T15:24:52","modified_gmt":"2026-03-03T15:24:52","slug":"your-3pl-partner-this-valentines-day","status":"publish","type":"post","link":"https:\/\/www.international-logistics-group.com\/uk-en\/insights\/your-3pl-partner-this-valentines-day-72689\/","title":{"rendered":"Delivering Love, One Package at a Time: Your 3PL Partner for Heartfelt Logistics this Valentine&#8217;s Day"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-white-ter-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover is-light has-custom-content-position is-position-top-left alignfull p-0 image-50 image-right\" style=\"min-height:500px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"2016\" height=\"1344\" class=\"wp-block-cover__image-background wp-image-72691\" alt=\"Creed fragrance being personalised\" src=\"https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2024\/02\/ILG_BurgessHill0307.jpg\" style=\"object-position:52% 100%\" data-object-fit=\"cover\" data-object-position=\"52% 100%\" srcset=\"https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2024\/02\/ILG_BurgessHill0307.jpg 2016w, https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2024\/02\/ILG_BurgessHill0307-300x200.jpg 300w, https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2024\/02\/ILG_BurgessHill0307-1024x683.jpg 1024w, https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2024\/02\/ILG_BurgessHill0307-768x512.jpg 768w, https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2024\/02\/ILG_BurgessHill0307-1536x1024.jpg 1536w\" sizes=\"(max-width: 2016px) 100vw, 2016px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column pr-6 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"post-banner-content\">\n    <p class=\"post-banner-content__author\"><a href=\"https:\/\/www.international-logistics-group.com\/uk-en\/insights\/author\/lmallett\/\" class=\"author__avatar\" rel=\"author\"><img alt='ILG Author Luke Mallett' src='https:\/\/secure.gravatar.com\/avatar\/d0a60c3709283543a65f1bc9ed6bfac52502af696de9b364738636b76440265a?s=32&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/d0a60c3709283543a65f1bc9ed6bfac52502af696de9b364738636b76440265a?s=64&#038;d=mm&#038;r=g 2x' class='avatar avatar-32 photo' height='32' width='32' \/><\/a><a href=\"https:\/\/www.international-logistics-group.com\/uk-en\/insights\/author\/lmallett\/\" class=\"author__name\" rel=\"author\">Luke Mallett<\/a><span class=\"author__separator\"><\/span><span class=\"post-banner-content__date\">02 Feb 2026<\/span><\/p>\n    <h1 class=\"post-banner-content__title\">Delivering Love, One Package at a Time: Your 3PL Partner for Heartfelt Logistics this Valentine&#8217;s Day<\/h1>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns pt-2 pb-3 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center pb-5, pt-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p>Valentine&#8217;s Day, the celebration of love, has evolved beyond traditional gestures of flowers and chocolates. In recent years, there has been a noticeable surge in the popularity of personalised gifts, a reflection of a desire to make Valentine&#8217;s Day more unique and meaningful. As the demand for personalised presents continues to rise, e-commerce brands are recognising the importance of offering value-added services like personalisation and gift wrapping. Below, we explore how understanding your customers, choosing the right fulfilment partner and focusing on the details can help your brand stand out this Valentine&#8217;s Day. <\/p>\n\n\n\n<p><strong>Jump to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li id=\"love-language\"><a href=\"#love-language\">Understand Your Customer&#8217;s Love Language<\/a><\/li>\n\n\n\n<li><a href=\"#perfect-match\">Your Perfect 3PL Match for Value-Add Logistics<\/a><\/li>\n\n\n\n<li><a href=\"#details\">Love is in the Details<\/a><\/li>\n\n\n\n<li><a href=\"#elevate-gifting\">Elevate Your Valentine&#8217;s Day Gifting with Expert Personalisation and Gift Wrapping Services with ILG<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Understand Your Customer&#8217;s Love Language<\/h2>\n\n\n\n<p>Generic gifts no longer hold the same appeal as they once did, and the desire to stand out and create a memorable experience has led to the increasing popularity of personalised gifts. From custom-engraved jewellery to monogrammed handbags and engraved beauty products, people are seeking ways to add a personal touch to their expressions of love. The emotional impact of a thoughtfully personalised gift often surpasses that of a typical present, making it an ideal choice for Valentine\u2019s Day.<br><br>Research shows personalisation at scale can yield a 2% rise in total sales* and with 63% of consumers willing to spend more for Valentine\u2019s Day gifts that have longer lasting appeal, what better time to differentiate your brand.<\/p>\n\n\n\n<p id=\"perfect-match\">Personalisation isn\u2019t the only way to add value to your brand\u2019s offering. Adding a gift-wrap option at checkout can elevate the experience for your customers when they\u2019re buying gifts for loved ones, <strong><a href=\"https:\/\/www.ebbo.com\/insights\/blog\/2022-valentines-day-shopping-statistics\/\">20% of consumers ranked complimentary gift wrapping<\/a><\/strong> as most valuable to them when Valentine\u2019s shopping. Gift-wrap has tons of advantages and is a great way to improve your customer\u2019s shopping experience and retention, highlight your branding and increase your average order value.<br><br>*Deloitte<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your Perfect 3PL Match for Value-Add Logistics<\/h2>\n\n\n\n<p>Each year, more than 60,000 of our customers\u2019 orders include value-added services like embroidery, engraving, or gift messaging, ranging from embroidered baby grows to engraved perfume bottles. Brands such as <strong><a href=\"https:\/\/www.international-logistics-group.com\/uk-en\/case-studies\/mori\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mori<\/a><\/strong>, <strong><a href=\"https:\/\/www.international-logistics-group.com\/uk-en\/case-studies\/dock-bay\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dock &amp; Bay<\/a><\/strong> and <strong><a href=\"https:\/\/www.creedfragrances.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Creed<\/a><\/strong> trust us to manage the entire fulfilment process, including personalisation and other value add services, from end to end.<br><br>Our warehouse teams are highly trained and with advanced technology in our facilities we can incorporate the personalisation at fulfilment stage. Many brands find themselves having to outsource personalisation to third parties (increasing delays and the risk of errors) or unable to offer it at all. Not all fulfilment providers offer personalisation services, but outsourcing to one that does is the most cost-effective and efficient way to enhance your customer\u2019s experience.<\/p>\n\n\n\n<p id=\"details\">With our specialty fulfilment expertise in the <a href=\"https:\/\/www.international-logistics-group.com\/uk-en\/fulfilment-services\/beauty\/\"><strong>beaut<\/strong><\/a><a href=\"https:\/\/www.international-logistics-group.com\/uk-en\/fulfilment-services\/beauty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>y<\/strong><\/a>, <a href=\"https:\/\/www.international-logistics-group.com\/uk-en\/fulfilment-services\/fashion\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>fashion<\/strong><\/a> and <a href=\"https:\/\/www.international-logistics-group.com\/uk-en\/fulfilment-services\/wellbeing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>wellbeing<\/strong><\/a> sectors, we are already equipped with the experience to support spikes in demand for Valentine\u2019s Day as well as every other seasonal spike throughout the year.<\/p>\n\n\n<a class=\"button--arrow-circle \" href=\"https:\/\/www.international-logistics-group.com\/uk-en\/fulfilment-services\/peak-hub\/\">Take a look at our Peak Season Hub    <div class=\"button--arrow-circle__button button--blue\">\n        <div class=\"button--arrow-circle__circle\"><\/div>\n    <\/div>\n<\/a>\n\n\n<h2 class=\"wp-block-heading\">Love is in the Details<\/h2>\n\n\n\n<p>We\u2019ve worked with a number of our clients to flex to the needs of their customers, including sourcing the best equipment for personalisation and upskilling our staff to fulfil extensive gift-wrapping or personalisation requirements. For babywear brand MORI, moving from an in-house fulfilment model to outsourcing their fulfilment to ILG was critical to keeping up with their growth and scaling to their full potential. MORI had been handling its own personalisation using desktop embroidery machines, now, ILG staff are fully trained to undertake all of their embroidery of names and gift-wrap across a range of their baby clothes and garments.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p id=\"elevate-gifting\"><em>\u201cWe needed a logistics partner with clothing and gift fulfilment expertise, who could handle the volume but also deliver high-quality personalisation. Attention to detail and reliability were the key decision makers; ILG convinced us that they could do the job and have lived up to our expectations.\u201d<\/em><\/p>\n<cite>Founder &amp; CEO, MORI<\/cite><\/blockquote>\n\n\n<a class=\"button--arrow-circle \" href=\"https:\/\/www.international-logistics-group.com\/uk-en\/case-studies\/mori\/\">Read the MORI case study    <div class=\"button--arrow-circle__button button--blue\">\n        <div class=\"button--arrow-circle__circle\"><\/div>\n    <\/div>\n<\/a>\n\n\n<h2 class=\"wp-block-heading\">Elevate Your Valentine&#8217;s Day Gifting with Expert Personalisation and Gift Wrapping Services with ILG<\/h2>\n\n\n\n<p>For brands looking to capitalise on the trend of personalised gifts for Valentine&#8217;s Day, partnering with a fulfilment provider with years of experience will help reap the benefits. These partnerships streamline the order fulfilment process, allowing businesses to focus on creating unique, high-quality products while leaving the labour-intensive processes to your 3PL.<\/p>\n\n\n\n<p>As Valentine&#8217;s Day approaches, the trend of personalised gifts will continue to gain momentum. For e-commerce brands looking to get closer to their customers, collaboration with a fulfilment partner offering value-added services is key to delivering love this Valentine\u2019s Day.<\/p>\n\n\n\n<p>Are you looking for your perfect 3PL match this Valentine\u2019s Day? <strong><a href=\"https:\/\/www.international-logistics-group.com\/uk-en\/fulfilment-services\/fulfilment-enquiry\/\">Get in touch with us today<\/a><\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group mb-2 p-5 pb-2 pt-5 mt-5 has-blue-light-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"your-details\">Contact Us<\/h3>\n\n\n<script>\n    hbspt.forms.create({\n        region: \"eu1\",\n        portalId: \"25578978\",\n        formId: \"105eb6ef-6de3-4ea7-9870-a2a5e1091024\"\n    });\n<\/script>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As the demand for personalised presents continues to rise, e-commerce brands are recognising the importance of offering value-added services like personalisation and gift wrapping.<\/p>\n","protected":false},"author":43,"featured_media":72691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,38],"tags":[],"class_list":["post-72689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-tips","category-fulfilment-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delivering Love: Your 3PL Partner for Valentine&#039;s Day | ILG<\/title>\n<meta name=\"description\" content=\"With our speciality fulfilment expertise, we can support spikes in demand for personalised gifts. 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