{"id":9937,"date":"2023-02-22T09:00:00","date_gmt":"2023-02-22T09:00:00","guid":{"rendered":"https:\/\/www.international-logistics-group.com\/uk-en\/?p=9937"},"modified":"2026-04-08T11:18:19","modified_gmt":"2026-04-08T10:18:19","slug":"why-overstocking-is-under-performing","status":"publish","type":"post","link":"https:\/\/www.international-logistics-group.com\/uk-en\/insights\/why-overstocking-is-under-performing-9937\/","title":{"rendered":"E-Book: Why Overstocking is Under-Performing"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-white-ter-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover is-light has-custom-content-position is-position-top-left alignfull p-0 image-50 image-right\" style=\"min-height:560px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img decoding=\"async\" width=\"1713\" height=\"1344\" class=\"wp-block-cover__image-background wp-image-9940\" alt=\"Products on warehouse racking\" src=\"https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/AE6A8131-e1676545036971.jpg\" style=\"object-position:95% 54%\" data-object-fit=\"cover\" data-object-position=\"95% 54%\" srcset=\"https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/AE6A8131-e1676545036971.jpg 1713w, https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/AE6A8131-e1676545036971-300x235.jpg 300w, https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/AE6A8131-e1676545036971-1024x803.jpg 1024w, https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/AE6A8131-e1676545036971-768x603.jpg 768w, https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/AE6A8131-e1676545036971-1536x1205.jpg 1536w\" sizes=\"(max-width: 1713px) 100vw, 1713px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column pr-6 pb-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"post-banner-content\">\n    <p class=\"post-banner-content__author\"><a href=\"https:\/\/www.international-logistics-group.com\/uk-en\/insights\/author\/staylor\/\" class=\"author__avatar\" rel=\"author\"><img alt='ILG Author Sam Taylor' src='https:\/\/secure.gravatar.com\/avatar\/472e3e9ad4c4b07be40ee10f2e055e95ff41e6d124d922d90d553862d7f930ac?s=32&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/472e3e9ad4c4b07be40ee10f2e055e95ff41e6d124d922d90d553862d7f930ac?s=64&#038;d=mm&#038;r=g 2x' class='avatar avatar-32 photo' height='32' width='32' \/><\/a><a href=\"https:\/\/www.international-logistics-group.com\/uk-en\/insights\/author\/staylor\/\" class=\"author__name\" rel=\"author\">Sam Taylor<\/a><span class=\"author__separator\"><\/span><span class=\"post-banner-content__date\">22 Feb 2023<\/span><\/p>\n    <h1 class=\"post-banner-content__title\">E-Book: Why Overstocking is Under-Performing<\/h1>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">The Challenges of Inventory &amp; Promotions Planning<\/h2>\n\n\n\n<p>With supply chains in disarray and brands nervous of disappointing customers by running out of products, overstocking is now a global phenomenon.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns pt-2 pb-3 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center pb-5, pt-3 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Fulfilment 3PLs have found themselves struggling with the challenge of how to manage excess stock. But overstocking is an issue for brands too. So, why is overstocking happening and how can brands and 3PLs mitigate its impact in the future?<\/p>\n\n\n\n<p>In this e-book we cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Cost of Overstocking<\/li>\n\n\n\n<li>Too Much Stock: Why is it Happening?<\/li>\n\n\n\n<li>Consequences of Discounting<\/li>\n\n\n\n<li>Finding the Right Fix<\/li>\n\n\n\n<li>A Future of Overstocking?<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/Why-Overstocking-is-Under-Performing-web.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"721\" src=\"https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/e-book-cover-image-1024x721.jpg\" alt=\"ebook cover\" class=\"wp-image-9945\" srcset=\"https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/e-book-cover-image-1024x721.jpg 1024w, https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/e-book-cover-image-300x211.jpg 300w, https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/e-book-cover-image-768x541.jpg 768w, https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/e-book-cover-image.jpg 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"download pt-6\">\n    <div class=\"download__cover\">\n        <a href=\"https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/Why-Overstocking-is-Under-Performing-web.pdf\">\n                    <\/a>\n    <\/div>\n\n    <a class=\"button--arrow-circle button--arrow-circle--download\" target=\"_blank\" href=\"https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/Why-Overstocking-is-Under-Performing-web.pdf\">Download our e-book to read on        <div class=\"button--arrow-circle__button button--blue\">\n            <div class=\"button--arrow-circle__circle\"><\/div>\n        <\/div>\n    <\/a>\n<\/div><\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;2022\u2019s overstocking challenge led to a significant rise in discounting \u2013 even over the Black Friday period, IMRG noted a 78% uplift in live campaigns during the first two weeks of November, highlighting that promotional periods are not just increasing in frequency but duration as well.&#8221;<\/p>\n<cite>Emily Power, Head of E-Commerce, Reload Digital<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">About ILG<\/h2>\n\n\n\n<p>Founded in 1990, ILG is a market leader in outsourced order fulfilment. With the latest tech, state-of-the-art facilities and expert, highly trained staff, we specialise in retail and e-commerce fulfilment for beauty, fashion and wellbeing brands. We employ over 500 people in the UK and EU, and serve over 350 customers worldwide, from fast-growth e-commerce businesses to high-profile retail brands.<\/p>\n\n\n<a class=\"button--arrow-circle \" href=\"https:\/\/www.international-logistics-group.com\/uk-en\/about-us\/\">About us    <div class=\"button--arrow-circle__button button--blue\">\n        <div class=\"button--arrow-circle__circle\"><\/div>\n    <\/div>\n<\/a>\n\n\n<h2 class=\"wp-block-heading\">About Reload Digital<\/h2>\n\n\n\n<p>Since 2009, <strong><a href=\"https:\/\/www.reloaddigital.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reload Digital<\/a><\/strong> has been growing multi-market consumer brands by helping them with \u2018what\u2019s next\u2019 across eCommerce and Digital. With global offices, we work with established beauty, fashion and premium brands to drive profitable efficiencies by layering industry and multimarket expertise with channel specialists across brand and performance, creative and the customer lifecycle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized pb-3\"><img decoding=\"async\" width=\"1024\" height=\"503\" src=\"https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/Reload-Digital-Logo-Radical-Red-1024x503.jpg\" alt=\"Reload logo\" class=\"wp-image-9993\" style=\"width:95px;height:46px\" srcset=\"https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/Reload-Digital-Logo-Radical-Red-1024x503.jpg 1024w, https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/Reload-Digital-Logo-Radical-Red-300x148.jpg 300w, https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/Reload-Digital-Logo-Radical-Red-768x378.jpg 768w, https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/Reload-Digital-Logo-Radical-Red-1536x755.jpg 1536w, https:\/\/www.international-logistics-group.com\/uk-en\/wp-content\/uploads\/sites\/3\/2023\/02\/Reload-Digital-Logo-Radical-Red.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group mb-2 p-5 pb-2 has-blue-light-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"your-details\">Contact Us<\/h3>\n\n\n<script>\n    hbspt.forms.create({\n        region: \"eu1\",\n        portalId: \"25578978\",\n        formId: \"105eb6ef-6de3-4ea7-9870-a2a5e1091024\"\n    });\n<\/script>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>With supply chains in disarray and brands nervous of disappointing customers by running out of products, overstocking is now a global phenomenon.<\/p>\n","protected":false},"author":36,"featured_media":9940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,38,40,41,107],"tags":[],"class_list":["post-9937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-tips","category-fulfilment-services","category-brexit-logistics","category-black-friday","category-stock-and-inventory-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Book: Why Overstocking is Under-Performing | ILG<\/title>\n<meta name=\"description\" content=\"3PLs and brands have been struggling with how to manage excess stock. 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