{"id":161694,"date":"2025-05-15T16:26:44","date_gmt":"2025-05-15T15:26:44","guid":{"rendered":"https:\/\/www.international-logistics-group.com\/us-en\/?post_type=case-study&p=161694"},"modified":"2026-01-12T17:43:29","modified_gmt":"2026-01-12T17:43:29","slug":"vieve","status":"publish","type":"case-study","link":"https:\/\/www.international-logistics-group.com\/us-en\/case-studies\/vieve\/","title":{"rendered":"VIEVE & ILG: Synergy for Growth"},"content":{"rendered":"\n
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Case Study<\/div>\n

VIEVE & ILG: Synergy for Growth<\/h1>\n

From its roots as a lockdown startup to its blossoming into a beauty brand of international repute, VIEVE has worked hand in hand with ILG in recent years to fuel its growth predominantly across the UK, Ireland and USA. ILG\u2019s pedigree in e-commerce and retail fulfillment, deep knowledge of the beauty industry and open, people-centric culture have all created a synergy with VIEVE to spur the brand on its next chapter of growth.<\/p>\n<\/div>\n

\"Vieve<\/div>\n<\/div><\/div>\n\n\n\n
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“ILG are such an important part of VIEVE\u2019s growth story, not just because of their strength in fulfillment operations, but also the openness, honesty and synergy they bring to the relationship. They\u2019re a joy to work with.”<\/div>\n
Customer Supply Chain & Logistics Manager, VIEVE<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n\n

The Story<\/h2>\n\n\n\n
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\u2018VIEVE is a curation of exceptional products that perform effortlessly to help you feel incredible \u2013 no matter your look or style.\u2019<\/em><\/p>\n\n\n\n

Founded in Glasgow in 2020 by professional makeup artist Jamie Genevieve, VIEVE has quickly evolved into a spectacular success story. The brand\u2019s relationship with ILG began in 2021 when it was still a fledgling company. Today, VIEVE is going from strength to strength, with fast-growing customer communities across the UK, Ireland and USA driving demand for its products both online and in premium stores. <\/p>\n\n\n\n

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Fulfillment Services<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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The Results<\/h2>\n\n\n\n
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VIEVE on the High Street<\/h3>\n\n\n\n

Having built a loyal base of customers online, VIEVE has gone on to make its beauty products accessible to high street shoppers by stocking in selected outlets in the UK and Ireland. Supported by ILG\u2019s expertise in fulfilling orders to wholesalers and retail stores, VIEVE products are now listed in Sephora, Space NK and Harrods in the UK, and Brown Thomas in Ireland. <\/p>\n<\/div>\n\n\n\n

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Reaching New Markets<\/h3>\n\n\n\n

Since moving its fulfillment operation to ILG,\u00a0VIEVE\u00a0has expanded its portfolio to over\u00a0300 products, increased sales threefold, entered new\u00a0overseas\u00a0markets, and\u00a0grown its presence in some of the world\u2019s leading premium beauty retailers.\u00a0All this in little more than three years \u2014 thanks\u00a0in part\u00a0to the strength of VIEVE\u2019s partnership with ILG,\u00a0which has enabled the brand\u00a0to flex easily to meet rapidly changing demands.<\/p>\n\n\n\n

While VIEVE continues to enjoy huge popularity and sales uplift in homegrown communities such as Glasgow and elsewhere in the UK and Ireland, a high proportion of its e-comm sales are now from US customers. VIEVE is set for its next phase of expansion, growing online sales and consideration of partnering with key retailers in the USA \u2014 and ILG is ready to support VIEVE every step of the way.<\/p>\n<\/div>\n<\/div>\n\n\n\n

For more information about VIEVE, visit
vievebeauty.com<\/a><\/strong><\/p>\n\n\n\n

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Explore our other Beauty Fulfillment Stories<\/strong><\/h2>\n\n\n\n\n
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\n \"Charlotte <\/div>\n <\/a>\n <\/div>\n
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Charlotte Tilbury<\/a><\/h3>\n
Find out more<\/a><\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n \n <\/div>\n<\/div><\/div><\/div>\n\n\n\n
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All Case Studies<\/a><\/div>\n<\/div>\n\n\n
<\/div>","protected":false},"excerpt":{"rendered":"

From its roots as a lockdown startup to its blossoming into a beauty brand of international repute, VIEVE has worked hand in hand with ILG in recent years to fuel its growth predominantly across the UK, Ireland and USA. <\/p>\n","protected":false},"author":6,"featured_media":161696,"parent":0,"template":"","case-study-category":[9,12],"class_list":["post-161694","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-study-category-fulfillment","case-study-category-beauty"],"acf":[],"yoast_head":"\nVIEVE & ILG: Synergy for Growth | ILG<\/title>\n<meta name=\"description\" content=\"ILG supports VIEVE with wholesale, retail and e-commerce fulfillment to fuel their growth in the UK, EU and US. 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