{"id":108535,"date":"2024-06-10T09:47:28","date_gmt":"2024-06-10T08:47:28","guid":{"rendered":"https:\/\/ilg-lin.gotest.it\/us-en\/?p=108535"},"modified":"2026-01-12T17:43:40","modified_gmt":"2026-01-12T17:43:40","slug":"how-to-increase-your-customer-retention-before-during-and-after-sales-peaks","status":"publish","type":"post","link":"https:\/\/www.international-logistics-group.com\/us-en\/insights\/how-to-increase-your-customer-retention-before-during-and-after-sales-peaks-108535\/","title":{"rendered":"How to Increase Your Customer Retention Before, During and After Sales Peaks"},"content":{"rendered":"\n
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ILG Author Tom Ashley<\/a>Tom Ashley<\/a><\/span>10 Jun 2024<\/span><\/p>\n

How to Increase Your Customer Retention Before, During and After Sales Peaks<\/h1>\n<\/div>\n\n\n

When it comes to e-commerce, customer experience is key, especially during peak seasons. Given that it costs approximately seven times more to acquire a new customer than a repeat purchase, there is, therefore, a lot to be gained from brands that not only acquire new customers but keep them coming back for more.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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With the Black Friday and Cyber Weekend period now consistently one of the busiest online retail periods of the year, customers have high expectations of the brands they buy from. But, this is not the only time brands expect to see a spike in demand with other events like Christmas, Valentine\u2019s Day, Summer Sales and Mother\u2019s or Father\u2019s Day bringing their own retail peaks. A smooth, clear purchase and delivery process \u2013 from the moment they hit \u2018Add to Cart\u2019 \u2013 is not just desirable, but essential for repeat custom after peak seasons.

We have therefore put together our top retention tips to help e-commerce leaders nail their logistics and get the most out of their Peak Season Sales. If you are interested in learning more about enhancing your fulfillment and delivery processes for future peak periods, talk to ILG today<\/a><\/strong>.<\/p>\n\n\n\n

1. Make your website easy to use and checkout process quick to complete<\/h2>\n\n\n\n

When designing or updating your website you should always look at it from your customer\u2019s point of view. How easy is it to navigate, have you organized by relevant categories, do you have a working search bar that takes you to where you need to go? Is it optimized for mobile use, and can your customers use filters to help them drill down to which products they\u2019d like to purchase?<\/p>\n\n\n\n

Customers visiting your website might know exactly what they want, might be just browsing, or might need your help. Making sure your website caters to each customer\u2019s individual needs is essential for improving your e-commerce.<\/p>\n\n\n\n

And when it comes to checking out, for the sake of this article, let\u2019s assume that you have a user on your website who has found an item they wish to purchase and been enticed by the Black Friday deal you\u2019re offering\u2026 what happens next is crucial to whether they\u2019ll go on to become a long-term customer.<\/p>\n\n\n\n

Even though this user is happy to go ahead with this purchase now, because they know your sale is too good to miss, a poor checkout experience has the potential to make or break their long-term perception of your brand and increase cart abandonment.<\/p>\n\n\n\n

A smooth checkout process should:<\/strong><\/p>\n\n\n\n