{"id":2990,"date":"2025-10-15T15:40:13","date_gmt":"2025-10-15T14:40:13","guid":{"rendered":"https:\/\/ilg-lin.gotest.it\/us-en\/?p=2990"},"modified":"2025-11-27T16:27:27","modified_gmt":"2025-11-27T16:27:27","slug":"6-black-friday-retention-tips","status":"publish","type":"post","link":"https:\/\/www.international-logistics-group.com\/us-en\/insights\/6-black-friday-retention-tips-2990\/","title":{"rendered":"6 Black Friday Customer Retention Tips Brands Need to Know"},"content":{"rendered":"\n
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ILG Author Danny Ellard<\/a>Danny Ellard<\/a><\/span>15 Oct 2025<\/span><\/p>\n

6 Black Friday Customer Retention Tips Brands Need to Know<\/h1>\n<\/div>\n\n\n

How to keep newly acquired Black Friday sales customers coming back for more<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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During Black Friday 2024, online shoppers in the US spent $10.8 billion, up 10.2% compared to 2023<\/a>. Digging into where those sales come from, the majority of e-commerce brands see that a large share of those sales came from first-time buyers. Given that it costs around seven times more to acquire a new customer than to keep an existing one, the real opportunity isn\u2019t just in attracting new shoppers but in turning them into loyal repeat customers.<\/p>\n\n\n\n

Even during what is now consistently one of the busiest online retail periods of the year, customers have high expectations of the brands they buy from. A smooth, clear purchase and delivery process \u2013 from the moment they hit \u2018Add to Cart\u2019 \u2013 is not just desirable, but essential for repeat custom after Black Friday.<\/p>\n\n\n\n

We have therefore put together our top retention tips to help e-commerce leaders nail their logistics and\u00a0get the most out of their Black Friday Sales<\/strong><\/a>. If you are interested in learning more about enhancing your fulfillment and delivery processes for future peak periods,\u00a0talk to ILG today<\/strong><\/a>.<\/p>\n\n\n\n

1. Make your checkout process easy to find, follow and complete<\/h2>\n\n\n\n

For the sake of this article, let\u2019s assume that you have a user on your website who has found an item they wish to purchase and have been enticed by the Black Friday deal you\u2019re offering\u2026 what happens next is crucial to whether they\u2019ll go on to become a long-term customer.<\/p>\n\n\n\n

Even though this user is happy to go ahead with this purchase now, because they know your sale is too good to miss, a poor checkout experience has the potential to make or break their long-term perception of your brand.<\/p>\n\n\n\n

A smooth checkout process should:<\/strong><\/p>\n\n\n\n