Battling Basket
Abandonment:
The 2025 Playbook

Basket abandonment is no longer a side issue – it’s an epidemic. In 2024 alone, £38.3 billion worth of online sales were lost at the final hurdle. And the main reason isn’t product or price – it’s delivery.

Customers expect fast, flexible, and affordable delivery options. When these don’t appear at checkout, they click away. With rising customer expectations, delivery is now make-or-break.

Download our e-book to discover why customers leave your checkout – and how to win them back.