Battling Basket
Abandonment:
The 2025 Playbook
Basket abandonment is no longer a side issue – it’s an epidemic. In 2024 alone, £38.3 billion worth of online sales were lost at the final hurdle. And the main reason isn’t product or price – it’s delivery.
Customers expect fast, flexible, and affordable delivery options. When these don’t appear at checkout, they click away. With rising customer expectations, delivery is now make-or-break.
Download our e-book to discover why customers leave your checkout – and how to win them back.
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Written by Simon Clifford
Comes with a 20-year track record in senior business development and commercial roles for some of the biggest names in the logistics industry. Since joining ILG in November 2024, Simon’s expertise has been building commercial value for ILG and its customers, from fulfilment solution design to onboarding, customer care and CRM. He also heads up our Business Development Team, with a vision to grow ILG’s market share in key overseas markets as well as in the UK.
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