Caia Cosmetics Partners with ILG to Power UK Expansion

Born in Sweden in 2018, Caia Cosmetics exists to make cosmetics with ‘uncompromised results at accessible prices’ and quickly became one of Northern Europe’s fastest-growing beauty brands.

Following their huge success across Europe, launching their UK e-commerce operation became a key priority. Before working with ILG, Caia Cosmetics were servicing their UK customers from Sweden, meaning the brand was paying expensive shipping rates and there was an opportunity to speed up delivery times. So, Caia Cosmetics knew they needed a reliable UK fulfilment partner with key knowledge of the beauty industry that could reduce costs and improve service for their customers.

We are proud to have been chosen by Caia Cosmetics to be their UK 3PL partner earlier this year and have successfully implemented and launched the brand’s systems and integrations into ILG.

Based out of one of our highly sustainable fulfilment centres, the services provided by ILG for Caia Cosmetics include:

The beauty fulfilment services provided are designed to support Caia Cosmetics as they scale their operations in the UK and so they can continue to provide a high level of customer service across their UK e-commerce channels.

“With their extensive experience in the beauty industry, ILG was a natural partner for us when expanding to the UK. The onboarding process has been seamless, transparent, and efficient throughout, and their team provided great support in bringing the project live. Their deep understanding of the specific demands of beauty logistics, has given us strong confidence in the partnership from day one, knowing our products are handled with the highest level of care and professionalism.”

Izabella Råberg, Head of Operations, Caia Cosmetics

About Caia Cosmetics

Founded in Stockholm, Sweden in 2018, CAIA Cosmetics is one of Northern Europe’s fastest-growing beauty brands. The company was co-founded by Swedish media personality Bianca Ingrosso and her manager Vanessa Lindblad, alongside industry experts Jesper Matsch and Mikael Snabb. Operating on a direct-to-consumer (DTC) model, CAIA bridges the gap between luxury and affordability by manufacturing in the same world-renowned factories as prestigious global brands while cutting out retail intermediaries. The brand is best known for its “effortless glow” aesthetic, offering a range of makeup, skincare, and haircare products designed to be inclusive and easy to use for all skin types. With a core mission to inspire users to “bring out their inner superstar,” CAIA has built a deeply engaged community through social-first storytelling and high-frequency product launches.

Visit their website here – Caia Cosmetics

Fulfilment for Beauty and Cosmetics Brands

We’re proud to work with a number of beauty brands including Caia Cosmetics, Gisou, Vieve and many more. We have extensive experience of fulfilment for beauty brands, if you’re looking for a specialist fulfilment partner, get in touch today.

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Written by Danny Ellard

Joined ILG in 2020 at a time of intensive growth and progressed quickly to lead our UK Sales Team. As well as shaping ILG’s business development strategy for the UK, Danny is hard at work winning new business, tackling ambitious growth targets and strengthening relationships with customers, both new and established. Danny takes a super-collaborative approach to building our forward-thinking fulfilment proposition by engaging closely with ILG’s Leadership, Operations and Marketing teams.

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