CEW Puts our Beauty Fulfilment to the Test
Our beauty fulfilment teams have been busy supporting the CEW 2021 Beauty Awards Product Demonstration Event. This year’s 12-day virtual event held in June invited hundreds of lucky ticket holders to access proceedings via desktop and mobile.
CEW members were able to test a wide range of fabulous beauty products and use the online event hub to discover essential background, including ‘how-to’ videos, one-to-one discussions with brands, info on product ingredients as well as webinars and panel discussions.
As CEW’s preferred logistics partner, ILG has the not-inconsiderable task of collating thousands of products from different manufacturers, assembling into pre-determined pack variants and despatching to the homes and businesses of CEW members across the UK in time for the event kick-off on 13th June.
Despite the complexity of the project, our beauty fulfilment experts were well prepared when deliveries from 173 different brands started to arrive at one of our Gatwick warehouses. Once we had the full stock of items, we set to work sorting tens of thousands of creams, cleansers, moisturisers, oils, masks, serums, mists, gels and mascaras into 650 separate demonstration kits. Even more challenging, products had to be assembled into five different variants of kit, each with a predetermined checklist of between 60 and 70 constituent items.
Despite some eye-watering deadlines, we’re pleased to say that hundreds of product demonstration kits loaded with spectacular beauty products were successfully delivered and trialled by CEW members.
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Written by Andy Hunt
Leads our Marketing Team with a mission to grow recognition of the ILG brand and create sales opportunities in the UK and across other key markets in Europe and North America. Andy has spent over 30 years in senior B2B marketing roles, both agency side and as a strategic consultant for many emerging and flagship brands. He has worked for ILG since 2015, first as an agency partner working on lead generation campaigns and later as an ILG Board Director.
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