The State of UK Omnichannel 2026
How E-Commerce Brands Are Scaling in a High-Cost Market
New research from 328 e-commerce leaders reveals the operational challenges that are shaping growth in 2026, from fulfilment costs and returns to international expansion, retail has changed.
A decade ago, growth in e-commerce was driven by marketing and customer acquisition. Today, the biggest challenge isn’t demand. In fact it’s operations.
Our UK Omnichannel Growth Report 2026 uncovers the operational realities facing e-commerce brands that are scaling. Based on insights from founders, CEOs, COOs and operations leaders across fashion, beauty, lifestyle and consumer goods, this report explores how businesses are navigating a more complex retail landscape.
Inside the report, you’ll discover:
• The top operational barriers to e-commerce growth in 2026
• Why fulfilment costs now rival marketing spend as the biggest pressure on margins
• How brands are managing returns, delivery expectations and multichannel retail
• The operational challenges behind international e-commerce expansion
• The 10 key trends shaping e-commerce fulfilment and logistics
Whether you run operations, logistics, e-commerce or supply chain, this report provides practical insight into how modern retail businesses are scaling in a market defined by rising costs and growing complexity.
Download the UK Omnichannel Growth Report
Free report | 15 minute read | Practical insights for e-commerce leaders
Based on research with 328 UK e-commerce leaders and operational data from millions of orders.