Supporting The Eve Appeal’s Get Lippy 2025

This year, we’ve joined big names in the beauty industry to support the Get Lippy campaign throughout the month of May. The Eve Appeal is the UK’s leading gynae cancer charity with a mission to save lives by focusing on preventing and improving the early diagnosis of the five gynaecological cancers.

Data shows that each day in the UK, 60 women and people with gynae organs receive the tough diagnosis of one of the five gynaecological cancers and sadly, 21 of those people die each day.

With statistics also showing that only 3% of people know all five of the gynaecological cancers and only 1 in 6 can name one of them, the Get Lippy campaign encourages everyone to ‘Get Lippy’ about gynae heath, open up important conversations and break down taboos and misconceptions.

So, this May, a collective of esteemed beauty brands are in collaboration in support of The Eve Appeal’s important mission to raise awareness about gynaecological health. Championing this vital cause Centrum and Sure are at the forefront, with founding partners CEW UK, Tesco, and Harvey Nichols leading a line-up of renowned brands dedicated to making a difference by donating 10% of their sales of participating products during the month. Alongside the support of key voices such as Caroline Hirons, Hannah Martin, Ateh Jewel and Nadine Baggott lending their voice to encourage and inspire everyone to Get Lippy.

How can you help?

By purchasing a Get Lippy product during the month of May so The Eve Appeal can continue to fund vital and life-saving research into risk prediction and screening to try and stop these cancers before they start.

Find the Get Lippy products here.

Raise awareness and start the conversation by posting to encourage people to Get Lippy through May. The Eve Appeal will be sharing life-saving information all month long, so follow them and share their content @eveappeal.

“Get Lippy exists to raise awareness of the key signs and symptoms of the five gynae cancers to look out for and encourage people to talk openly about gynae health and break down the taboos and the unnecessary shame that surrounds these under-funded and little-known cancers. It has never been more important for people to know about the symptoms of gynae cancer that must be shared and feel comfortable going to the doctor as soon possible once they spot them. This is why we need everyone to Get Lippy this May, to raise vital education and awareness. So, buy a product and Get Lippy and Get Loud.”

Athena Lamnisos, CEO of The Eve Appeal

“We need to be able to talk about gynae health as comfortably and confidently as we now do our boobs. With many of the gynaecological cancer symptoms being easy to miss. The Get Lippy campaign works to raise awareness of what should be looking for, and ultimately, get more people diagnosed earlier. Please read and share what they do, donate and shop the Get Lippy products. This cause is very close to my heart, and I will speak loudly about it wherever I can.”

Caroline Hirons, Skincare Expert and The Eve Appeal Get Lippy Ambassador

For more information about The Eve Appeal and Get Lippy head to their Instagram or website:

https://www.instagram.com/eveappeal/ and Getlippy.org.uk

For free and confidential information and advice, Ask Eve and speak to a nurse today at nurse@eveappeal.co.uk or call 0808 802 0019.

Participating brands include:

Augustinus Bader, Blistex, Burt’s Bees, Centrum, Cetaphil, Cetuem Cosmetics, Delilah Cosmetics, Dr. Lipp, Dr. PAWPAW, Elemis, Here We Flo, Impulse, Ishga Limited, Laura Mercier, Nivea, Palmolive, Polished London, Rimmel, Sculpted by Aimee, Shavata Brows, Strip, Sure, True Beauty, Votary, W7, Weleda, and Wella.

Contact Us

More insights >

Video: It Takes Bricks and Clicks to Build a Beauty Brand

When it comes to beauty order fulfillment, it pays to use one single 3PL for both e-commerce and retail channels. Watch our video to find out more.

Read more

Highlights from TheIndustry.fashion LIVE: The Omnichannel Opportunity

Read how fashion brands like Scamp & Dude, Nudea, Collagerie, Coco de Mer, Tilly Sveaas and Future Snoops are boosting growth across multiple channels.

Read more