The Beauty Vibe | The Future of Influence

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ILG Presents The Beauty Vibe

THE FUTURE OF INFLUENCE

Beauty brands have driven the world of social influence and influencers have been pivotal to driving growth and connection with consumers. But influence is beyond a single medium with the industry, brands, values, channels and consumer expectations constantly evolving. So, in a world becoming increasingly dominated by TikTok, social media shopping at 32%, the personal touch of Nano influencers and AI changing the game – What is the Future of Influence?

In partnership with beauty incubator and accelerator

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Panel 3: The Future of Influence

How are customers influenced along the multi-channel, multi-influence path to purchase, and how will that change as the creator economy, and retail experience continues to evolve?

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The Top Tips

Authentic Relatability

Trust and Credibility

Engagement Impact

The Consumer Perspective

We took to the streets to hear directly from consumers.

Influence: Who to trust

“It was SUCH an insightful, brilliant panel, looking forward to the next one.”

Emily Shanks, Director, Blanket London

“Big congrats on this morning’s event – super interesting discussion, expertly moderated.”

Sallie Berkerey, CEO, CEW UK

“I think you were very astute to cover the angles with everything from investor to retailer. Happy to join you again if you think the topic is relevant.”

Andy Lightfoot, CEO, Space NK

“Thank you Vibe Partners and the outstanding panel of industry experts for having such an insightful discussion on the significance of relevant omnichannel communication and the changing consumer journey to purchase.”

Cemo Cemile Imamzade, Co-Founder, Muse Communications

“A thought-provoking session at the Beauty Vibe panel at the Soho Hotel, graciously hosted by Vibe Partners and ILG.”

Nnenna Onuba, Beauty M&A Investor & Advisor

“Never have I ever taken so many notes!”

Mary Kate Trevaskis, Co-Founder, The Tape Agency

The Beauty Vibe – Omnichannel Excellence

See Panel 1

The Beauty Vibe – The Power of Purpose

See Panel 2

For more information on Beauty Vibe visit beautyvibe.com or email hello@beautyvibe.com.

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