Top Social Commerce Tips to Boost Peak Sales

But don’t worry. Social media can still save you. Or at least, it can nudge your customers towards the checkout button instead of doomscrolling into oblivion. Here’s what will actually help you shift your products this Peak.

Jump to:

1. The ‘Yes, We Know You’re Comparing Us to That Other Brand’ Post
2. The Customer Reaction Reel (AKA: Let Other People Do Your Job)
3. The ‘How It Actually Works’ Demo
4. The Peak ‘I’m Too Tired to Think’ Shopping Guide
5. The Countdown Content You Assume is Annoying (But Isn’t)
6. The ‘Welcome to the Chaos’ Behind-the-Scenes
7. The Founder Pep-Talk Video
8. The ‘Returns Won’t Ruin Your Life’ Post
9. The FAQ-in-Disguise Post
10. The Social-Only Treat
11. Final Thoughts…
12. Ready to Turn Peak Season Chaos into Conversion?

1. The ‘Yes, We Know You’re Comparing Us to That Other Brand’ Post

Let’s start with the content every founder avoids until it’s too late: telling people why your product is actually good. Not in the ‘synergy plus innovation’ way, but in the ‘here’s what this thing does and why it’s worth your money’ way.

A simple talking-to-camera clip from you – yes, YOU – explaining why people love your product does more converting, than 72 hours of silent aesthetic flatlays. Don’t overthink it. Think human, not campaign shoot. Just practice a couple of times and record it on your phone tonight.

2. The Customer Reaction Reel (AKA: Let Other People Do Your Job)

Your customers have said nice things. Some have even filmed themselves doing it intentionally or otherwise.
Use it.
Trim it.
Turn it into a reel.
Become a curator of positive chaos.

People trust strangers on the internet more than brands and logos so consumer generated content is excellent for your conversion rate.

3. The ‘How It Actually Works’ Demo

Somewhere out there, a potential customer is staring at your lipstick/serum/coat like it’s an alien artefact.
Show them how it works.
Real lighting. Real skin. Real clothes. Real hands.

If you can’t explain your product in 15 seconds, it’s either too complicated or you’re trying too hard. Neither helps you during Peak.

4. The Peak ‘I’m Too Tired to Think’ Shopping Guide

Here’s a secret: your customers don’t want to think.
Decision fatigue is real; it’s why so many of us end up eating a cheese toastie for dinner.

Do the thinking for them:

• Gifts under £20
• Bestseller round-ups
• Founder’s picks
• ‘If you liked this, you’ll LOVE this’

It’s basically hand-holding, but with a nicer font.

5. The Countdown Content You Assume Is Annoying (But Isn’t)

You know who needs reminders?
Everyone.

Your customers want to be nagged about last shipping dates. Reminders don’t make you annoying. They make you useful.
So:
72 hours left
48 hours
24 hours
Last call
‘Buy now or accept your fate’

(OK, maybe not that last one. But you get the idea.)

6. The ‘Welcome to the Chaos’ Behind-the-Scenes

Peak is carnage. Beautiful, adrenaline-fueled carnage. And weirdly… that’s great content.

Show your warehouse buzzing.
Show your team grafting like they’re on an episode of The Traitors but with more bubble wrap.
Show the courier arriving early and everyone sprinting like they’re in the Olympics.

Your audience LOVES this stuff. It’s reality TV, but with more packing tape.

7. The Founder Pep-Talk Video

Once. Just once this Peak, look into your phone camera like you’re addressing the nation.

Tell people:

• What you’re proud of
• Why this season matters
• What their order actually supports
• How grateful you are that they’re here

People buy from people. And they particularly buy from founders who prove their commitment to their brand.

8. The ‘Returns Won’t Ruin Your Life’ Post

Peak shoppers are cautious creatures. They want reassurance. They want clarity. They want to know they won’t need to jump through loads of hoops to return a moisturizer.

Give them:

• Step-by-step returns
• Clear timelines
• Policies a human could understand
• A hint of ‘we’ve thought this through so you don’t have to’

Reassurance = conversion. Every time.

9. The FAQ-in-Disguise Post

Answer the questions people are secretly Googling at 11pm while watching Bake Off repeats:

• Will this shade work on my skin tone?
• Will this arrive before Christmas?
• Does this coat actually keep you warm or is it decorative nonsense?

Turn FAQs into content. It feels helpful, because it is.

10. The Social-Only Treat

Give your followers a tiny exclusive:

• Free shipping today
• Social-only bundle
• Early access
• Little freebie

It doesn’t need to be dramatic. People LOVE being part of a club, even if the club is ‘people who saw this Instagram story in time’.

Final Thoughts…

You don’t need viral dances, mythical algorithms, or the social media stamina of a 19-year-old on TikTok Shop Live. You need clarity, personality, and posts that remove friction from buying.

Peak isn’t about perfection. It’s about showing up, staying human, and helping your customers choose you without having to do mental gymnastics.

Ready to Turn Peak Season Chaos into Conversion?

Peak will always be busy, brilliant and a little bit bonkers, but with the right social commerce strategy (and the right fulfillment partner), it becomes a whole lot smoother. When your social posts show up with clarity, authenticity and content that actually helps your customers buy, you don’t just survive Peak… you grow through it.

At ILG, we specialize in supporting founder-led, growing brands through their biggest moments. From seamless fulfillment to beautifully packaged orders that delight customers on arrival. If you’re gearing up for Peak and want to make sure every click, comment and checkout is backed by a fulfillment operation you can trust, get in touch with our team. Let’s make this your most successful season yet.