Why Overstocking is Under-Performing
The Challenges of Inventory & Promotions Planning
With supply chains in disarray and brands nervous of disappointing customers by running out of products, overstocking is now a global phenomenon.
Fulfillment 3PLs have found themselves struggling with the challenge of how to manage excess stock. But overstocking is an issue for brands too. So, why is overstocking happening and how can brands and 3PLs mitigate its impact in the future?
In this e-book we cover:
- The Cost of Overstocking
- Too Much Stock: Why is it Happening?
- Consequences of Discounting
- Finding the Right Fix
- A Future of Overstocking?
“2022’s overstocking challenge led to a significant rise in discounting – even over the Black Friday period, IMRG noted a 78% uplift in live campaigns during the first two weeks of November, highlighting that promotional periods are not just increasing in frequency but duration as well.”
Emily Power, Head of E-Commerce, Reload Digital
About ILG
Founded in 1990, ILG is a market leader in outsourced order fulfillment. With the latest tech, state-of-the-art facilities and expert, highly trained staff, we Specialize in retail and e-commerce fulfillment for beauty, fashion and wellbeing brands. We employ over 500 people in the UK and EU, and serve over 350 customers worldwide, from fast-growth e-commerce businesses to high-profile retail brands.
About usAbout Reload Digital
Since 2009, Reload Digital has been growing multi-market consumer brands by helping them with ‘what’s next’ across eCommerce and Digital. With global offices, we work with established beauty, fashion and premium brands to drive profitable efficiencies by layering industry and multimarket expertise with channel specialists across brand and performance, creative and the customer lifecycle.
Contact Us
Written by Andy Hunt
Leads our Marketing Team with a mission to grow recognition of the ILG brand and create sales opportunities in the UK and across other key markets in Europe and North America. Andy has spent over 30 years in senior B2B marketing roles, both agency side and as a strategic consultant for many emerging and flagship brands. He has worked for ILG since 2015, first as an agency partner working on lead generation campaigns and later as an ILG Board Director.
More insights >
Top Social Commerce Tips to Boost Peak Sales
Discover the social commerce strategies that drive Peak Season sales. Read our practical tips for growing, founder-led brands.
Understanding MOQ and its Impact on Your Supply Chain Strategy
Understanding MOQ is critical for your business, and this guide will tell you all you need to know.