
ILG Presents The Beauty Vibe
The Future of Influence
Beauty brands have driven the world of social influence and influencers have been pivotal to driving growth and connection with consumers. But influence is beyond a single medium with the industry, brands, values, channels and consumer expectations constantly evolving. So, in a world becoming increasingly dominated by TikTok, social media shopping at 32%, the personal touch of Nano influencers and AI changing the game – What is the Future of Influence?
In partnership with beauty incubator and accelerator

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Panel 3: The Future of Influence
How are customers influenced along the multi-channel, multi-influence path to purchase, and how will that change as the creator economy, and retail experience continues to evolve?

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Listen In
The Top Tips
Authentic Relatability
Trust and Credibility
Engagement Impact
The Consumer Perspective
We took to the streets to hear directly from consumers.
Influence: Who to trust
Explore The Beauty Vibe Series

The Beauty Vibe – Omnichannel Excellence

The Beauty Vibe – The Power of Purpose

The Beauty Vibe – Navigating Your Growth Route

The Beauty Vibe – The Future of Distribution

The Beauty Vibe – The Future of Customer Experience
For more information on Beauty Vibe visit beautyvibe.com or email hello@beautyvibe.com.
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Our latest research is in and the message is…
Our latest research is in and the message is clear. Drawing on insights from 300+ retail leaders, this new report reveals a decisive shift in what’s really holding UK omnichannel growth back. ➡️ 54% say rising business costs are their biggest barrier ➡️ 53% point to fulfilment and delivery costs ➡️ Just 10% now see customer acquisition as the main challenge The focus has changed. It’s no longer just about driving demand – it’s about building operations that can actually handle it. If you’re growing (or planning to), this is worth a read. Take a look at the full report here: Click the link in our bio to read the full report and to download our UK Omnichannel Growth Report 2026.
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Case Study! 💙…
Case Study! 💙 @mrselfportrait, founded in 2013 by Han Chong, has become synonymous with modern femininity and accessible luxury. The brand’s global presence spans prestigious retailers such as Selfridges, Nordstrom, and Net-a-Porter, alongside its own direct-to-consumer channels. The label’s growing cultural influence is reflected in its high-profile following – most notably, Kate Middleton has been seen wearing Self-Portrait designs, reinforcing the brand’s reputation for timeless elegance and broad appeal. Behind the scenes, ILG plays a critical role in maintaining this premium brand perception. By managing fulfilment across all channels, ILG ensures that every customer, whether shopping via global retailers or directly online, receives a seamless, luxury experience that aligns with Self-Portrait’s elevated image.
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Charity of the Year 🧡…
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Every parcel represents a customer waiting in…
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Brand experience doesn’t end at the checkout -…
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TikTok Shop is exploding – but can your fulfilment…
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