
ILG Presents The Beauty Vibe
The Power of Purpose
Purposeful business is here to stay and brands can change the world and make a profit. With regulations changing, and the brand story and purpose becoming a significant connecting convertor for customer purchase and loyalty, understanding the Power of Purpose is more important than ever.
In partnership with beauty incubator and accelerator

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The Beauty Vibe creates content to inform and inspire the leaders shaping the future of beauty, with crucial context and actionable information.
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Panel 2: The Power of
Purpose
Exploring how purpose can be a key driver of long-term business growth, loyalty and trust.

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Listen In
The Top Tips
The Personal in Purpose
The Challenge in Purpose
The Business of Purpose
The Consumer Perspective
We took to the streets to hear directly from consumers.
Purpose: Do They Care?
Explore The Beauty Vibe Series

The Beauty Vibe – Omnichannel Excellence

The Beauty Vibe – The Future of Influence

The Beauty Vibe – Navigating Your Growth Route

The Beauty Vibe – The Future of Distribution

The Beauty Vibe – The Future of Customer Experience
For more information on Beauty Vibe visit beautyvibe.com or email hello@beautyvibe.com.
Explore our latest fulfilment articles and insights >
UK Omnichannel Retail in 2026
New research from 328 UK retail leaders reveals why fulfilment costs, operational complexity and international logistics are the biggest barriers to e-commerce growth. Download the in-depth report here.
TikTok Shop is Exploding. Can Your Fulfilment Keep Up?
TikTok Shop can be a powerful growth channel but you need the right operational foundations in place. Find out how we deliver TikTok Shop fulfilment to help brands grow.
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Our latest research is in and the message is…
Our latest research is in and the message is clear. Drawing on insights from 300+ retail leaders, this new report reveals a decisive shift in whatās really holding UK omnichannel growth back. ā”ļø 54% say rising business costs are their biggest barrier ā”ļø 53% point to fulfilment and delivery costs ā”ļø Just 10% now see customer acquisition as the main challenge The focus has changed. Itās no longer just about driving demand – itās about building operations that can actually handle it. If youāre growing (or planning to), this is worth a read. Take a look at the full report here: Click the link in our bio to read the full report and to download our UK Omnichannel Growth Report 2026.
https://www.instagram.com/p/DXMKkiWli3g/
Case Study! š…
Case Study! š @mrselfportrait, founded in 2013 by Han Chong, has become synonymous with modern femininity and accessible luxury. The brandās global presence spans prestigious retailers such as Selfridges, Nordstrom, and Net-a-Porter, alongside its own direct-to-consumer channels. The labelās growing cultural influence is reflected in its high-profile following – most notably, Kate Middleton has been seen wearing Self-Portrait designs, reinforcing the brandās reputation for timeless elegance and broad appeal. Behind the scenes, ILG plays a critical role in maintaining this premium brand perception. By managing fulfilment across all channels, ILG ensures that every customer, whether shopping via global retailers or directly online, receives a seamless, luxury experience that aligns with Self-Portraitās elevated image.
https://www.instagram.com/p/DXHqLxvkSkj/
Charity of the Year š§”…
Charity of the Year š§” @chestnuttreehouse is a children’s hospice for Sussex and South East Hampshire who’s mission is to help those in their care, and their loved ones, make the most of the precious time they have left together. The generosity of the local community makes this happen. It costs almost Ā£9 million to run the hospice, with the NHS grant only funding less than a tenth of these costs. The rest comes from the amazing donations they receive, fundraising, gifts in wills, shops, the Chestnut Tree House lottery and volunteering. We canāt wait to get involved, raise vital funds and support this amazing cause throughout the year.š
https://www.instagram.com/p/DW6CmYBiEfH/
Every parcel represents a customer waiting in…
Every parcel represents a customer waiting in anticipation… Thatās why we pack with precision, care and attention to every detail. Because fulfilment isnāt just logistics – itās fundamental to your brand experience.š Get in touch today from the link in our bio
https://www.instagram.com/p/DW1hLf8DsRk/
Sounds like someoneās delivery provider needed a…
Sounds like someoneās delivery provider needed a break⦠š 12 tonnes of KitKat donāt just disappear⦠the Easter Bunny has some serious explaining to do this year š° Good job weāre here to keep supply chains running smoothly – even during peak chocolate season. š Happy Easter everyone! From all at ILG š PS. @KitKat – If you wanna talk logistics – we’re all ears š
https://www.instagram.com/p/DWqNWkeDP7P/
Brand experience doesnāt end at the checkout -…
Brand experience doesnāt end at the checkout – in many ways, thatās where it truly begins. š¦āØ In the latest episode of the @Cosmoprofworldwide podcast, our very own Emily Di Fante, joins host Deanna Utroske to explore the critical role of fulfillment in shaping customer experience for beauty brands. From speed and precision to scalability and brand consistency, they unpack how operational excellence behind the scenes drives loyalty and long-term growth. š§ Tune in to hear how the right fulfilment strategy can elevate your brand from the link in our bio
https://www.instagram.com/p/DWnvgJjjvmV/
ILG Charity of the Year š…
ILG Charity of the Year š Weāre proud to be supporting Chestnut Tree House – a childrenās hospice for Sussex and South East Hampshire. From creative, joy-filled experiences at the hospice to vital care provided in family homes, they offer incredible support to children with life-limiting conditions and their families – giving parents the chance to just be parents. With less than 10% of funding coming from the NHS, the majority relies on donations, fundraising and community support. We canāt wait to get involved, raise vital funds and support this amazing cause throughout the year.š If you’d like to learn more about our charity of the year, visit the link in our bio.
https://www.instagram.com/reel/DWlhnJlkYrN/
Last Friday, we headed to Oxford Street to watch…
Last Friday, we headed to Oxford Street to watch history being made in the social commerce world š At Future Stores, a 12-hour TikTok shop live stream brought together some of the biggest and fastest-growing beauty brands on the platform – showcasing the true power of live shopping at scale. From seamless operations to high-impact, content-led selling, it was a clear signal of where retail is heading. An inspiring glimpse into the future of social commerce and what an exciting day it was! š Huge well done to @grays.glowjob @smuutiskin @polished_london and @giveme.cosmetics for smashing the whole 12 hours and keeping up the energy from start to finish! š And also massive thank you to @Kanzenskincare, Paivi & @futurestoreslondon for having us and for all your amazing work behind the scenes! š
https://www.instagram.com/reel/DWisxycDsc9/
Shipping Fragile Items: Best Practices to Reduce…
Shipping Fragile Items: Best Practices to Reduce Breakage During Fulfilment Shipping fragile items isnāt just about protection – itās about safeguarding your customer experience and brand reputation. From excess movement inside packaging to moisture exposure and rushed courier handling, there are multiple points in the fulfilment journey where damage can occur. And the impact goes far beyond a single broken item – from negative reviews to repeat shipping costs and increased operational strain. š¦ In our latest blog, we explore practical ways to reduce breakage, including: ⢠Choosing the right-sized packaging ⢠Using effective cushioning materials ⢠Working with trusted carriers ⢠Implementing clear āfragileā labelling If youāre shipping delicate goods, these small changes can make a big difference. Read the full blog from the link in our bio.
https://www.instagram.com/p/DWYWH29DdcI/
TikTok Shop is exploding – but can your fulfilment…
TikTok Shop is exploding – but can your fulfilment keep up? š At the recent CEW event, one thing was clear: TikTok Shop is no longer just a trend – itās becoming a core sales channel for fast-growing brands. But with that growth comes a new challenge: managing sudden spikes in demand, maintaining a consistent brand experience, and keeping operations streamlined across multiple channels. Weāve explored exactly what this means for brands – and why fulfilment strategy is critical – in our latest blog. š Read more from the link in our bio #TikTokShop #ecommerce #fulfilment #logistics #CEW #omnichannel
https://www.instagram.com/p/DWWamB_juNm/









