Case Study

Bordelle: The Seductive Bodywear Brand

Bordelle’s high-quality concept in women’s experimental lingerie made an instant impact after launching over a decade ago. Since then they’ve gone from strength to strength. Their major growth and international expansion means they needed a reliable fulfilment partner they could trust.

“Bordelle’s online sales have tripled over the past season and this smooth logistical transition would not have been possible without the help of ILG. Each order is beautifully packaged to our high specifications and always arrives on time.”
Head of Logistics, Bordelle

The Story

Getting Under the Skin of the Brand

By 2016, Bordelle had reached a point where the need to fulfil orders was impacting its capacity to grow the business. They began to look for a fulfilment partner that could not only implement the migration of its fulfilment to a new system, capable of managing wholesale as well as e-commerce orders, but also maintain the high-end boutique experience through immaculate, branded gift wrapping and packaging. Following a recommendation, Bordelle approached ILG. 

The implementation plan included the integration of different IT systems for wholesale and e-commerce orders, the personalisation of dispatch emails and extensive training of the ILG warehouse team in the bespoke gift-wrapping and packaging that are so important to Bordelle’s brand image. This included a ‘know your customer’ presentation by Bordelle to ensure the ILG team fully understood the product, the quality controls and detailed packing required.

The Results

Seamlessly Integrated Fulfilment Solutions

Since working with ILG, Bordelle has gone from strength to strength, developing an e-commerce platform and selling in over 20 countries worldwide. Their success is fuelled by their own dedicated ILG Implementation Manager, who works closely with their in-house team to ensure every aspect of their fulfilment is seamless and on-brand.

Expanding Bordelle’s Worldwide Delivery & Personalisation

We are now handling over 3,000 units per month for Bordelle across wholesale and e-commerce, with e-commerce orders trebling in the first three months of our involvement. Our services ensure swift, cost-effective deliveries within the UK and overseas, plus the all-important wrapping and packaging that is a Bordelle hallmark.

For more information about Bordelle, visit

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