Case Study

Self-Portrait: Beautiful Fashion for All Women

Self-Portrait is a fashion label launched in 2013 by Central Saint Martins graduate Han Chong. The label is stocked by major international retailers including Selfridges, Nordstrom and Net-a-Porter, as well as its own online shop. ILG handles fulfilment across Self-Portrait’s channels, delivering a holistic brand experience wherever their luxurious products are sold.

“ILG are a fantastic support to our brand and are always happy to help. They provide a high-quality and efficient logistics service whilst maintaining strong communication and a can-do, friendly attitude.”
Brand Manager, Self-Portrait

The Story

Expanding Self-Portrait Through Outsourced Fulfilment

Featured in magazines such as Vogue, Elle and Fashionista, Self-Portrait has enjoyed rapid success and was quick to realise that demand would soon surpass the capabilities of its own in-house logistics operation. ILG was the logical next step for them, as they looked to expand their fulfilment capabilities without sacrificing their memorable customer experience.

The company needed a logistics partner that understood the fashion business and had a proven track record for delivering a very high standard of service. Again, we were seen as a perfect fit because of our work with other fashion brands; our scalable warehouse capacity and state-of-the-art IT integrations made the partnership a no-brainer.

The Results

Rapid 5x Growth & Dedicated Support

ILG has provided Self-Portrait with a seamless transition from a small clothing start-up to a well-known, rapidly expanding business, managing the label’s growth from 20,000 to 100,000 units per season. As with all major accounts, Self-Portrait has a dedicated Customer Relationship Manager who personally supervises its supply chain from manufacture to final delivery.

Adaptable Fulfilment: From D2C to Wholesale

Our Fashion Fulfilment service handles both small customer orders and large retailer quantities and our expertise in high-end fashion means we have reliable picking, packing and returns procedures that ensure Self-Portrait maintains high-quality customer care and timely dispatch. Our purchasing power also means Self-Portrait makes significant savings with all major couriers.

For more information about Self-Portrait, visit

Explore our other Fashion Fulfilment Stories