Case Study

The Cafe Racer: Stylish Motorbike Gear with Global Demand

The Cafe Racer is an online retailer with a small physical store based in Shoreham-by-Sea. With products in high demand locally and internationally, ILG is on-hand to facilitate their global courier needs, delivering an excellent standard to their customers.

“Moving to ILG has proven to be one of the best business decisions we have made. The deliveries carried out are excellent and we receive a lot of feedback from customers across the world about the on-time and excellent service they have received. We judge a company not on their excellent service (this is a prerequisite) but how problems are resolved and ILG has excelled in this regard. I think you guys are the best!”
Business Manager, The Cafe Racer

The Story

Problem Resolution a Must-Have

The Cafe Racer places a huge amount of trust in its delivery partners to deliver on its customer promises. Whilst it received a reasonable delivery service from its previous carrier, the company has ambitious growth plans, including branching out into new lines and extending its reach, and it was clear that with its ambitious investment, ‘reasonable’ was just not good enough. They also struggled to get any resolution when anything went wrong. As a small business, The Cafe Racer needed a delivery partner that could support its ambitions, and so they came to ILG.

The Results

Fast, Reliable, Global Reach

Our overseas delivery services provide The Cafe Racer with a global reach that is reliable, flexible, competitively priced and easy to process. Our systems integration means seamless monitoring of all deliveries, with reports fed back in real-time. We take care of customer communications, ensuring they are thorough, efficient and friendly, in line with The Cafe Racer’s own customer relations, and on the rare occasions that things don’t go to plan, we are able to quickly trace the problem and find a resolution.

Customer Service That Goes the Extra Mile

The UK is currently The Cafe Racer’s largest market, so we were delighted when they asked us to take on their domestic account too. We were able to offer great UK rates, as well as trimming some costs off overseas orders. Our Delivery and Collection teams always go the extra mile to support the services that The Cafe Racer offer and we have a great relationship with them. They know that we are here if they need us.

For more information about The Cafe Racer, visit

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