Case Study

Trinny London: Building a Successful Brand, Beautifully

Having launched in 2017, Trinny London was a relatively new brand when its partnership with ILG first began. Together, we’ve helped grow the beauty brand with scalable fulfilment that met Trinny London at every touchpoint along its journey to success.

Trinny Woodall against a white background
“ILG has been an invaluable partner from day one. They’ve been completely proactive and reliable, which has enabled us to focus on growing the business.”
Trinny Woodall, Trinny London

The Story

Adaptable, Personalised Fulfilment 

Trinny wanted to outsource fulfilment and delivery from the start of its success and chose ILG on the basis of our experience in the beauty sector and our capacity to adapt and grow with the brand. The Trinny London concept was an immediate hit and has seen 100% annual growth.

We assigned Trinny London a dedicated Customer Relationship Team who provides a consistent port of call, monitors the workflow and maintains day-to-day contact. Fulfilment is carried out from one of our state-of-the-art warehouses and includes rework, personalisation and high-quality packaging. We are also able to provide best-in-class courier services, which can comfortably absorb the additional volume as Trinny’s market grows, both in the UK and abroad. We are proud to be playing our part in Trinny London’s remarkable success.

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The Results

Flexible Fulfilment That Grows with Trinny London

With a vibrant startup like Trinny London, it’s important to have a 3PL that has the capacity to grow as the customer grows, that can react quickly to new ideas and last-minute plans, that can be relied on to spot issues and proactively sort them out and that can offer advice and guidance. In short, a 3PL that enables their customer to switch off from logistics and focus on developing their business. Our approach in this manner has helped the Trinny London brand get to where it is today; an international success with doubled growth in the space of a year.

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Taking the Brand Global

The business model is mainly focused on e-commerce, but there are other logistical requirements, including some wholesale fulfilment to Fenwicks and occasional pop-up retail outlets, as well as sending stock to Trinny Tribe followers and Trinny London in-house make-up consultants. After a few years of hectic, exciting growth, with new products being launched all the time, often at very short notice, Trinny London is now focusing on increasing overseas sales, starting with the USA. ILG is with them every step of the way to help facilitate this ongoing growth.

For more information about Trinny London, visit

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