Personalisation on fashion products

Product Personalisation for Fashion Brands

With gifting on-trend, there’s never been a better time to offer personalisation as a way of making your fashion brand stand out. At ILG we’re seeing rising demand for embossing, embroidery and other personalisation processes.

Interested in personalising your products?

0344 264 8000

Lines are open Mon-Fri 09.00 to 18.00

Product Personalisation:
A Powerful Differentiator for Fashion Brands

Product personalisation has been trending for a few years now and brings significant benefits for fashion brands. The gifting market saw a surge during the Covid-19 lockdowns and product personalisation continues to play a particularly important role. Adding a personal touch to a fashion gift is something many customers are willing to pay extra for.

One of the easiest and most cost-effective ways to implement product personalisation is at fulfilment stage, where items can be embroidered or embossed to order as part of the fulfilment process. In this ebook, we examine the benefits of product personalisation, how fashion retailers can adopt it and how your fulfilment partner can help.

“We needed a logistics partner with a clothing and gift fulfilment expertise, who could handle the volume but also deliver high-quality personalisation. Attention to detail and reliability were the key decision makers; ILG convinced us that they could do the job and have lived up to our expectations.”

Founder & CEO
MORI
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Enquire about our Fashion Fulfilment services

Prefer to call us? Speak to our New Business Team today. Find out more about our product personalisation services and how we can make your fashion brand stand out.

0344 264 8000

Lines are open Mon-Fri 09.00 to 18.00

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About ILG

Founded in 1990, ILG is a market leader in outsourced order fulfilment and delivery. With the latest technology, state-of-the-art facilities and expert, highly trained staff, we specialise in retail and e-commerce fulfilment for fashion, beauty and wellbeing brands. We employ over 500 people across 11 warehouses in the UK and Poland and serve over 350 customers worldwide, from fast-growth e-commerce businesses to high-profile retail brands. As part of Yusen Logistics, we offer global air, road and sea freight services.

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