Peak of Peaks: Black Friday 2020
It’s official: the Black Friday peak pre-Christmas 2020 was the busiest period ever at ILG.
As the pandemic turned many consumers away from High Streets to shop online, e-commerce orders in November more than doubled compared to the same period in 2019. Normal Black Friday became a Super Black Friday. November 2020 broke all records at ILG, with over 566,000 orders shipped.
As you can imagine, this ‘Peak of Peaks’ presented a massive challenge, especially with our focus on keeping staff safe and the need to operate within Covid-19 guidelines. Our success is all thanks to the close co-operation of our customers and the incredible effort shown by our dedicated, highly trained ILG staff.
Take a closer look at the numbers behind the ‘Peak of Peaks’.
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Written by Andy Hunt
Leads our Marketing Team with a mission to grow recognition of the ILG brand and create sales opportunities in the UK and across other key markets in Europe and North America. Andy has spent over 30 years in senior B2B marketing roles, both agency side and as a strategic consultant for many emerging and flagship brands. He has worked for ILG since 2015, first as an agency partner working on lead generation campaigns and later as an ILG Board Director.
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